BroadSoft Connections Agenda

Sunday, October 16, 2011

8:00 am - 7:00 pm Registration & Information
9:00 am - 7:00 pm
Airport Shuttles
Phoenix International Airport to JW Marriott (every 15 min)
Look for signs in the Baggage Claim area
11:30 am - 5:00 pm Golf Tournament (tee off at 12noon)
Sponsored by CounterPath
The Palmer Signature Course at Wildfire Golf Club delivers a target golf experience, while the expansive fairways allow golfers to remain in play even on an errant shot. The bunkering on the 7,170-yard, par 72 Arnold Palmer design is superb with four to six tee boxes on every hole, generously sized Mini-Verde Bermuda grass greens and sweeping fairways, which create an experience unlike any other. The golf course winds through the rugged Sonoran desert, offering stunning views of the McDowell Mountains, Camelback Mountain and Squaw Peak, making it the perfect setting for golfers of all skill levels.
12:00 pm - 5:00 pm Networking Pool Party
Sponsored by Iperia
Join us for our annual pool party! Network with your peers and enjoy a refreshing beverage and nibble by the pool. With the grand Wildfire water feature in the center acting as your beacon to the main pool complex, you can't miss this pool! Enjoy views of Wildfire's emerald fairways and statuesque mountains.
12:00 pm - 5:00 pm Trap and Skeet Shooting
Sponsored by Invest Northern Ireland
SOLD OUT
Guests will learn basic gun safety, how to load and unload the gun, the object and basic training of the sport, proper stance and handling of the gun. The course is designed with shooting stations that each have a menu of what the shooter will be shooting for that station. The flight pattern of the targets will vary from station to station and will incorporate trap and skeet together. This course is designed in the beautiful desert scenery to simulate bird hunting in the desert. Lunch will be served.
12:00 pm - 5:00 pm Mountain Bike Riding
Sponsored by Invest Northern Ireland
SOLD OUT
Create your own adventure while cruising a quiet mountain trail on one of our stable and sturdy mountain bikes. Whatever your ability, our experienced guides will assist you in feeling at ease on this adventure. The guides are eager to share their knowledge about the pristine desert at the foothills of the magnificent McDowell Mountains, so feel free to stop, rest and enjoy the vistas in this rugged landscape. You need not be a serious cyclist; however, you must be able to control and ride your bike with ease. Lunch will be served.
LIMITED SEATS AVAILABLE
6:30 pm - 9:30 pm

Welcome Reception - A Night in Spain
Sponsored by Polycom
Savor the evening enjoying Spanish Flamenco dancers and musicians in a warm hospitable atmosphere while dining on some of Spain's finest cuisine.

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Monday, October 17, 2011

7:00 am - 7:00 pm Registration & Information
7:30 am - 8:30 pm Breakfast (guests not permitted)
Sponsored by Inference
8:30 am - 8:45 am Welcome Address - Michael Tessler
8:45 am - 9:30 am Keynote: Gary Hamel

The Ultimate Competitive Advantage

Sponsored by IBM
9:30 am - 10:30 am Industry Dynamics - Michael Tessler and Scott Hoffpauir
10:30 am - 12:30 pm Solution Showcase Open
12:30 pm - 1:45 pm

Plated Lunch and Industry Presentation (guests not permitted)
Sponsored by Acme Packet
2:00 pm - 3:00 pm Session Breakouts

Unified Communications Strategies
Speaker: Joseph Harsch, Senior Director of Business Solutions, BroadSoft

Businesses searching for new communications and collaboration options continue to drive explosive growth in Unified Communications. Solutions able to keep workforces connected to maximize productivity that can be integrated to minimize costs represent a significant market opportunity for service providers. In this session, review the latest UC adoption rate statistics and explore direction forecasts for the market segment. Walkthrough a step-by-step strategy for delivering UC services to market, hear stories from service providers who have executed successful strategies and see the latest BroadSoft UC solutions in action.

Successful Go-to-Market Strategies
Speaker: Alex Doyle, Senior Director of Global Solutions Marketing, BroadSoft

Having a successful service requires more than just innovative technology and a ready market to ensure that service providers have what they need to position a winning service offering. It requires asking the right questions - why do some succeed more than others? What are they key competitive differentiators? Is our offer compelling enough? Get your questions answered in this session and learn the top ten keys to success based on our worldwide community of winning service providers.

Deploying IMS & LTE Services
Speaker: Jamie Palmer, Senior Director of Technology, BroadSoft

The benefits of hosted solutions, specifically the ability to provide IP Multimedia Subsystem (IMS) functionality to subscribers now, is the first step to building out full IMS core capabilities. In this session, learn key considerations for using a hosted IMS approach, tactics for proper implementation and how you can leverage this expertise as you move to Long Term Evolution (LTE) networks.

3:00 pm - 3:30 pm

Networking Break
Sponsored by Edgewater
3:30 pm - 4:30 pm Session Breakouts

Hosted Call Centers
Speaker: Paul Adams, Director of Product Management, BroadSoft

Businesses both large and small continue to drive strong market demand for hosted call centers. Service providers can now make a more compelling case for a hosted call center solution to tap into new markets and reach revenue goals. In this session, learn how to meet this growing demand by exploring developments in the call center market and how you can leverage BroadWorks capabilities to support the emerging needs of businesses of all sizes. Lastly, discover from service providers their tips for successfully selling hosted call center solutions.

Market Segmentation Offers
Speaker: Rob Wyatt, Senior Director, Strategic Initiatives, BroadSoft APAC

Providing winning services involves more than just technology. Your offering must be something compelling that either adds value or reduces costs to be well received by your customers. Effective coordination of service functionality, sales channel and strategic target marketing are paramount to delivering successful services to your customers. In this session, learn how to define, deliver, market, and launch compelling service offers.

Implementing BroadCloud Services
Speaker: Greg Pounds, Vice President of Cloud Research & Development, BroadSoft

Discover what's upcoming for cloud-based services with BroadCloud, our innovative hosted, cloud-based service delivery platform. In this session, see best practices for successfully offering and deploying cloud-based services and learn about the on-boarding process and potential risks when looking to integrate the cloud with a service provider's infrastructure.

4:30 pm - 6:30 pm Solution Showcase Reception
6:30 pm - 9:30 pm Dinner Event - Tombstone
Enjoy a night with a band of outlaws at the OK Corral.

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Tuesday, October 18, 2011

7:00 am - 6:00 pm Registration & Information
7:30 am - 8:30 am Breakfast (guests not permitted)
Sponsored by Inference
Solution Showcase Open
8:30 am - 9:30 am

IP: LIVE!
Sponsored by PCCW
9:45 am - 12:15 pm Solution Showcase Open
12:30 pm - 1:45 pm

Lunch and Industry Panel (guests not permitted)
Sponsored by Acme Packet
2:00 pm - 3:00 pm Session Breakouts

Extending PBX Capabilities
Speaker: Don Gilchrist, Director of Business Solutions, BroadSoft

The proliferation of mobile devices and growing demand by individuals to stay connected in both their work and personal life offers service providers a tremendous new service opportunity. Whether fixed-line or wireless, all operators can capitalize on these demands. In this session, we will discuss how service providers can pursue these new markets to generate incremental revenue, learn how to improve profit margins and explore models to increase average revenue per user while ensuring the highest level in customer satisfaction.

Sales Enablement Tactics
Speaker: Mike Wilkinson, Senior Director of Global Solutions Marketing, BroadSoft

Your offer is only as successful as your sales force. Whether you use a direct sales force, an indirect sales force, or a mix of the two - you need to ensure your channel is trained, incented, and armed for success. In this session, learn best practices for sales enablement, sales enablement tools available from BroadSoft Xcelerate and case studies from winning BroadSoft service providers.

Architecture Enhancements
Speaker: Tony Pilote, Director of Platform Management, BroadSoft

This session will reveal the vision behind the recent BroadWorks architectural enhancements. Participate in a review of supported deployment models and BroadWorks server types with an emphasis on functionality, scalability, security and redundancy models.

3:00 pm - 3:30 pm

Networking Break
Sponsored by Edgewater
3:30 pm - 4:30 pm Session Breakouts

Consumer Services
Speaker: Curtis Hartmann, Senior Director of Solutions, BroadSoft

In today's world, families who want to connect, communicate and coordinate regardless of their network, device or location face more obstacles than ever before. Service providers offering subscriber families the ability to communicate and share multimedia through one central hub are able to differentiate themselves from the competition in the marketplace and ensure greater customer retention rates. In this session, learn integrations for FamilyCenter, Fixed Line SMS and multimedia content across multiple devices, and explore models for new revenue sources for service providers from texting, family messaging, advertising and premium content services.

Customer Fulfillment Models
Speaker: Alex Doyle, Senior Director of Global Solutions Marketing, BroadSoft

Your great market offer, strong sales force, and ability to fill your funnel with customers won't make a difference unless you can successfully deliver services and efficiently turn-up new customers. In an industry ripe with competition, the world's most successful service providers excel in all aspects of customer turn-up - technology solutions, smart and efficient processes, and great customer relations. In this session, learn BroadSoft's best practices for superior customer turn-up, and hear tried and proven processes.

Leveraging BroadSoft's APIs
Speaker: Jim McGonigle, Director of Technical Product Management, BroadSoft

Technology advances continue to drive improvements in the way people communicate. Service providers who want to attract new users or just maintain their competitive foothold must find cost-effective, competitive differentiators that expand their capabilities but not their costs. Facilitating voice, video and other calling services that can be integrated with other web-based services and everyday workflow applications (i.e. Outlook, CRM apps, Microsoft Office Suite, etc.) are paramount to success. In this session, learn how to leverage BroadSoft's open APIs to expand your network to integrate with other processes and drive innovation.

4:45 pm - 5:30 pm Locknote: Guy Kawasaki

Enchantment: The Art of Changing Hearts, Minds, and Actions
6:30 pm - 10:00 pm Dinner Event - Oktoberfest
Breakout your Lederhosen and enjoy one of the most famous events and the world's largest fair.
10:00 pm - 1:00 am After Party - BroadSoft Pub

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Wednesday, October 19, 2011

CUSTOMERS ONLY
Users' Forum

In this exclusive, customer only forum, you will have the opportunity to hear first-hand from BroadSoft executives on upcoming product enhancements and key customer support improvements. Participants will also discuss operations upgrades and go-to-market resources, concluding with a comprehensive Q & A session designed to help you further leverage your BroadSoft service offerings.


7:00 am - 3:00 pm
Airport Shuttles
JW Marriott to Phoenix International Airport (every 15 min)
7:15 am - 8:30 am Registration
7:45 am - 8:30 am Customers Only Breakfast
8:30 am - 8:50 am Welcome
8:50 am - 9:40 am BroadWorks Update
BusinessLink, Call Center, Call Recording, HD Audio / Meet-Me Conferencing
9:40 am - 10:00 am Break
10:00 am - 11:15 am BroadCloud Update
BroadCloud IM&P, BroadCloud Messaging, BroadCloud Web Collaboration, BroadCloud Video, Xtended
11:15 am - 11:35 am User Experience Update
Business Communicator
11:35 am - 11:50 am Product Summary
Product Enhancements, Release Plans
12:00 pm - 1:00 pm Open Q&A over boxed lunches

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Click on your area of interest to view recommended sessions:

           


SOLUTIONS

Monday, Oct. 17, 2011

2:00 pm - 3:00 pm

Unified Communications Strategies
Speaker: Joseph Harsch, Senior Director of Business Solutions, BroadSoft

Businesses searching for new communications and collaboration options continue to drive explosive growth in Unified Communications. Solutions able to keep workforces connected to maximize productivity that can be integrated to minimize costs represent a significant market opportunity for service providers. In this session, review the latest UC adoption rate statistics and explore direction forecasts for the market segment. Walkthrough a step-by-step strategy for delivering UC services to market, hear stories from service providers who have executed successful strategies and see the latest BroadSoft UC solutions in action.

3:30 pm - 4:30 pm

Hosted Call Centers
Speaker: Paul Adams, Director of Product Management, BroadSoft

Businesses both large and small continue to drive strong market demand for hosted call centers. Service providers can now make a more compelling case for a hosted call center solution to tap into new markets and reach revenue goals. In this session, learn how to meet this growing demand by exploring developments in the call center market and how you can leverage BroadWorks capabilities to support the emerging needs of businesses of all sizes. Lastly, discover from service providers their tips for successfully selling hosted call center solutions.

Tuesday, Oct. 18, 2011

2:00 pm - 3:00 pm

Extending PBX Capabilities
Speaker: Don Gilchrist, Director of Business Solutions, BroadSoft

The proliferation of mobile devices and growing demand by individuals to stay connected in both their work and personal life offers service providers a tremendous new service opportunity. Whether fixed-line or wireless, all operators can capitalize on these demands. In this session, we will discuss how service providers can pursue these new markets to generate incremental revenue, learn how to improve profit margins and explore models to increase average revenue per user while ensuring the highest level in customer satisfaction.

3:30 pm - 4:30 pm

Consumer Services
Speaker: Curtis Hartmann, Senior Director of Solutions, BroadSoft

In today's world, families who want to connect, communicate and coordinate regardless of their network, device or location face more obstacles than ever before. Service providers offering subscriber families the ability to communicate and share multimedia through one central hub are able to differentiate themselves from the competition in the marketplace and ensure greater customer retention rates. In this session, learn integrations for FamilyCenter, Fixed Line SMS and multimedia content across multiple devices, and explore models for new revenue sources for service providers from texting, family messaging, advertising and premium content services.

GO-TO-MARKET

Monday, Oct. 17, 2011

2:00 pm - 3:00 pm

Successful Go-to-Market Strategies
Speaker: Alex Doyle, Director of Global Solutions Marketing, BroadSoft

Having a successful service requires more than just innovative technology and a ready market to ensure that service providers have what they need to position a winning service offering. It requires asking the right questions - why do some succeed more than others? What are they key competitive differentiators? Is our offer compelling enough? Get your questions answered in this session and learn the top ten keys to success based on our worldwide community of winning service providers.

3:30 pm - 4:30 pm

Market Segmentation Offers
Speaker: Rob Wyatt, Regional Vice President of Sales, BroadSoft

Providing winning services involves more than just technology. Your offering must be something compelling that either adds value or reduces costs to be well received by your customers. Effective coordination of service functionality, sales channel and strategic target marketing are paramount to delivering successful services to your customers. In this session, learn how to define, deliver, market, and launch compelling service offers.

Tuesday, Oct. 18, 2011

2:00 pm - 3:00 pm

Sales Enablement Tactics
Speaker: Mike Wilkinson, Senior Director of Global Solutions Marketing, BroadSoft

Your offer is only as successful as your sales force. Whether you use a direct sales force, an indirect sales force, or a mix of the two - you need to ensure your channel is trained, incented, and armed for success. In this session, learn best practices for sales enablement, sales enablement tools available from BroadSoft Xcelerate and case studies from winning BroadSoft service providers.

3:30 pm - 4:30 pm

Customer Fulfillment Models
Speaker: Alex Doyle, Senior Director of Global Solutions Marketing, BroadSoft

Your great market offer, strong sales force, and ability to fill your funnel with customers won't make a difference unless you can successfully deliver services and efficiently turn-up new customers. In an industry ripe with competition, the world's most successful service providers excel in all aspects of customer turn-up - technology solutions, smart and efficient processes, and great customer relations. In this session, learn BroadSoft's best practices for superior customer turn-up, and hear tried and proven processes.










TECHNICAL

Monday, Oct. 17, 2011

2:00 pm - 3:00 pm

Deploying IMS & LTE Services
Speaker: Jamie Palmer, Senior Director of Technology, BroadSoft

The benefits of hosted solutions, specifically the ability to provide IP Multimedia Subsystem (IMS) functionality to subscribers now, is the first step to building out full IMS core capabilities. In this session, learn key considerations for using a hosted IMS approach, tactics for proper implementation and how you can leverage this expertise as you move to Long Term Evolution (LTE) networks.

3:30 pm - 4:30 pm

Implementing BroadCloud Services
Speaker: Greg Pounds, Vice President of Cloud Research & Development, BroadSoft

Discover what's upcoming for cloud-based services with BroadCloud, our innovative hosted, cloud-based service delivery platform. In this session, see best practices for successfully offering and deploying cloud-based services and learn about the on-boarding process and potential risks when looking to integrate the cloud with a service provider's infrastructure.

Tuesday, Oct. 18, 2011

2:00 pm - 3:00 pm

Architecture Enhancements
Speaker: Tony Pilote, Director of Platform Management, BroadSoft

This session will reveal the vision behind the recent BroadWorks architectural enhancements. Participate in a review of supported deployment models and BroadWorks server types with an emphasis on functionality, scalability, security and redundancy models.

3:30 pm - 4:30 pm

Leveraging BroadSoft's APIs
Speaker: Jim McGonigle, Director of Technical Product Management, BroadSoft

Technology advances continue to drive improvements in the way people communicate. Service providers who want to attract new users or just maintain their competitive foothold must find cost-effective, competitive differentiators that expand their capabilities but not their costs. Facilitating voice, video and other calling services that can be integrated with other web-based services and everyday workflow applications (i.e. Outlook, CRM apps, Microsoft Office Suite, etc.) are paramount to success. In this session, learn how to leverage BroadSoft's open APIs to expand your network to integrate with other processes and drive innovation.