Breakout Sessions

TECHNICAL SESSION: BROADCLOUD - Monday & Tuesday

Broadcloud delivers on the promise of the Broadsoft Business Cloud, arming our partners with a fully managed, white label solution to deliver a comprehensive set of unified communications solutions. Over the last year we have greatly expanded our BroadCloud offerings and look to continue that aggressive expansion going forward. Get caught up on recent activity relating to service and geographic expansion and additions of Team-One and CC-One. Also take a look at our BroadCloud vision looking forward into 2017.

Dates Available:
Monday, November 14
Tuesday, November 15

Time: 3:30 PM – 5:00 PM

TECHNICAL SESSION:BROADWORKS AND UC-ONE- Monday & Tuesday

BroadSoft product management will provide an update on UC-One including the latest on our BroadWorks platform, UC-One Hub, and the UC-One mobile, meeting and administrative experiences. Learn about our latest enhancements and our vision for the platform going forward into 2017.

Dates Available:
Monday, November 14
Tuesday, November 15

Time: 1:30 PM – 3:00 PM

SALES & MARKETING: COMPETING IN THE CLOUDSCAPE- Tuesday

The competitive topography is changing and the service provider arena is being increasingly invaded by OTT players, application specialists and new cloud entrants. This new landscape is forcing Service Providers to adapt towards digital and mobile, or become irrelevant. Come understand the tectonic shift, dig deep into our winning playbooks and seize the winning edge. Our experts will update you on our latest real-world strategies for winning deals and Brent Kelley from KelCor will present findings from a competitive bake-off, and results will be provided to attendees.

Dates Available:
Tuesday, November 15

Time:
4:00 PM – 5:00 PM

SALES & MARKETING: CLOUD CONTACT CENTER: SHOW ME THE MONEY - Monday & Tuesday

Any customer engagement is a selling opportunity. Helping your customers maximize their customer engagements is the quickest way to establish yourself as a key cloud supplier. Helping your customers maximize their revenue changes the narrative of your cloud offerings and increases its value. Come learn about the latest trends in the contact center market, and the major opportunity for cloud providers.  Learn how Cloud Contact Center provides a revenue generating force multiplier to your existing BroadSoft UC-One offering. Join BroadSoft and highly regarded industry analyst Sheila McGee-Smith for this enlightening session.

Dates Available:
Monday, November 14
Tuesday, November 15

Time:
1:30 PM – 2:30 PM

SALES & MARKETING: GO DIGITAL OR GO HOME- Monday

A digital marketing strategy is a must is today’s hyper-competitive world. It’s a prerequisite for success as you seek to acquire new customers and deepen relationships with existing ones. Our panel of experts will explain how you can partner with BroadSoft to put digital marketing to work for your organization to promote your brand, build preference, engage with customers throughout the buyer journey, and ultimately drive new revenue streams.

Dates Available:
Monday, November 14

Time:
3:00 PM – 4:00 PM

SALES & MARKETING: GO TEAM! THE NEXT MESSAGING OPPORTUNITY- Monday & Tuesday

How long will email continue to be primary tool for workgroup collaboration? We think the answer is shorter than you think. Please join us for the launch of BroadSoft’s new Team Collaboration product. Our enterprise messaging experts will provide a full briefing, including our Go-To-Market plans and a special guest speaker to provide insight into this rapidly evolving space.

Dates Available:
Monday, November 14
Tuesday, November 15

Time:
3:00 PM – 4:00 PM

SALES & MARKETING: MAKE MOBILE YOUR SUPERHERO- Monday & Tuesday

The Unified Communications market has become crowded of late, and operators need to figure out how to highlight the uniqueness of their offering. Mobile continues to be key, but simply moving the desktop UC experience to a mobile device isn’t going to cut it in today’s market. Let’s explore new mobile strategies, bundling tactics and unique customer experiences that are pulling subscriber growth through the mobile marketing machine. Join our experienced Service Provider panel to talk about different strategies to make mobile the centerpiece of your UC offer.

Dates Available:
Monday, November 14
Tuesday, November 15

Time:
4:00 PM – 5:00 PM

SALES & MARKETING: OPTIMIZE THE CUSTOMER JOURNEY- Tuesday

A recent Harvard (HBR) study shows that a focus on “customer journey” improves customer satisfaction 30 to 40%. The customer journey is especially important to plan and deliver UC and cloud communications. In this session, BroadSoft will walk through best practices for a winning customer journey including relevance models and personalization and how they relate to key personas and segments through phases of awareness, consideration, decision, and adoption. The session includes a BroadSoft customer who will review their UC service launch and the benefits and challenges of their use of the customer journey approach.

Dates Available:
Tuesday, November 15

Time:
3:00 PM – 4:00 PM

SALES & MARKETING: PUBLIC SECTOR: SECURING THE UC ENTERPRISES - Monday

Cloud adoption in the public sector is accelerating as the government workplace modernizes to be more agile and mobilizes to enable new levels of productivity, while providing a secure and compliant extended enterprise. BroadSoft Government is designed to meet the specific requirements of today’s federal, state and local governments, as well as higher education institutions. If you are a BroadSoft partner interested diversifying, enhancing your value proposition or generating strategic pull-through growth in a mission-focused arena, let us show you why the time is now to create new revenue streams in the public sector.

Dates Available:
Monday, November 14

Time:
1:30 PM – 2:30 PM

SALES & MARKETING: HOSPITALITY: EXPERIENCE IS EVERYTHING - Tuesday

The hospitality industry has always required specialized technology solutions as they endeavor to constantly redefine and deliver on guest experience.  Travelers are hyper-connected and yet, still out of time.  Property staff are eager to engage and collaborate in new ways with their guests and work family.  A spiking demand exists for purpose-built solutions that are better, faster, more convenient, and deliver on a better TCO.  Come engage with the thought leaders from an industry that’s exploding with growth and learn where and how to leverage your core value to either put a “toe in the water” or jump in cannonball style!

Dates Available:
Tuesday, November 15

Time:
1:30 PM – 2:30 PM

SALES & MARKETING: CONTEXT SAYS IT ALL! - Monday

Last year at Connections we announced Project Tempo to the world, with the goal of leveraging contextual intelligence to solve the problems of information overload, fractured communications and disjointed decision making processes. In this session we’ll layout the general availability of UC-One Hub, our first Project Tempo product, along with an analysis of what we learned in the beta process. We will also unravel the complicated and fractured landscape of enterprise SaaS applications, and reveal our new integration partner plans.

Dates Available:
Monday, November 14

Time:
4:00 PM – 5:00 PM